about us

The Park City Sport Difference

Family owned and operated, Park City Sport has been providing exceptional service and value to the Park City ski community for over 40 years.

A True Family Owned and Operated Business

Dean and Jamie Peters opened Park City Sport in 1983. Prior to starting the business Jamie was a pro skier. She was a member of the U.S. Ski Team for six years before joining the Pro Tour. Dean, also an excellent skier, was working in the ski industry as a sales rep for Atomic Skis. After an injury led to Jamie’s retirement from ski racing they decided to settle in Park City and open a ski rental shop. 

It was a natural fit given their deep knowledge of ski equipment and the industry. Over the years, they raised three children in Park City and opened four additional ski shops: Park City Sport on Main, Town Lift Ski Rentals, Jake’s Ski Rental, and Slopeside Sports. 

Today their commitment to customer service runs deeper than ever, with the entire family actively involved in daily operations. You’ll find the owners and their children working alongside staff in the shops every day. They can be found fitting boots, answering the phones, and tuning skis. Their hands-on approach ensures that high standards for service and quality are met in every interaction, at every location. 

The Park City Chamber of Commerce recently did a really nice article about Park City Sport and the Peters. It talks about how the store was started, what they are doing now, and how much they still love what they do. You can read the Chamber article here – Small Town Stories: Park City Sport 

Dean and Jamie Peters inside of Park City Sport in 1984
Dean and Jamie Peters inside of Park City Sport in 1984

An Experienced Team

Park City Sport’s greatest strength is our experienced and dedicated team. We’re proud to have many long-term staff members who bring years of expertise to serving our customers, alongside enthusiastic new team members who share Park City Sport’s commitment to creating great experiences for our customers.

Our team creates an environment where customers receive knowledgeable guidance about equipment selection and fit, current snow conditions, and local tips. Reviews often refer to our team as friendly, kind, and knowledgeable. 

Many of our past and present team members are accomplished skiers and riders with some having competing in the X Games and other notable competitions. 

Park City Sport team in front of the shop in 2014
Park City Sport team around 2014

Why Our Prices Are Lower Than Other Shops

In an industry where premium pricing has become the norm, we’ve chosen a different path. While many rental shops have significantly increased their rates over the years, we’ve maintained a dedication to providing reasonable prices while delivering outstanding service and quality equipment. This isn’t a pricing strategy – it’s a reflection of the owners’ fundamental belief in putting customers first and ensuring they receive the best possible value for their money.

Our prices are even competitive with the valley, so when coming to Park City, you don’t have to go out of your way to make it more affordable with ski rentals. You can have reasonable, slopeside pricing with overnight storage and great service.

smiling cashier at Park City Sport resort shop
Park City Sport Main Resort Shop Checkout

Our Approach to Customer Service

Our Mission is to help our customers have an amazing time on the mountain. This starts with making business decisions that serve the customer.

One example is our wide selection of ski boots. Most ski rental companies offer 1, or maybe 2, boot brands. That is more economical for the company, but it makes it hard to fit everyone well. When you only have one model, if a boot doesn’t fit the only option available is to size them up or down. This can create too tight of a fit or a sloppy fit. We don’t believe we can create great experiences this way, so we carry more boot brands and different models in those brands to be able to fit people more comfortably and for greater performance.

We don’t cut corners to increase profits. We put our customers first because without you, we wouldn’t be here. We want every customer to feel valued and well taken care of.

As a customer, if you are ever unhappy with your equipment or would like a change, please let us know. We will make any changes quick and easy so that you have an amazing time on the mountain. 

If you ever have any feedback on your experience or suggestions to improve our service, please email us at reso@parkcitysport.com

Park City Sport Resort Shop Manager holding a snowboard
Snowboard at Park City Resort Shop in 2018

Looking Forward

As Park City continues to evolve as a world-class resort destination, we remain committed to our founding principles by providing exceptional service and value. The combination of family ownership, dedicated staff, and our unwavering focus on customer satisfaction has helped us earn a great reputation as one of the best ski and snowboard rentals shops in Park City. We will continue working hard to maintain that reputation.

our locations and team

Park City Sport Through the Years

We hope you’ll enjoy some photos of the team and stores over time. There are team members in the photos who have been with us more than a decade, or even 2. Some are no longer working with us, but they will always be a part of the Park City Sport family. We’re really fortunate to have such great people.